THE ULTIMATE GAMING CHAIR BY LA-Z-BOY
This site is a fully realized case study for a campaign conducted under USC for M.A. Public Relations & Advertising students preparing to graduate.
Over the past 3 weeks, I was tasked with creating a fully realized PESO model for La-Z-Boy’s newest gaming chair. I felt connected to the La-Z-Boy brief. My best way to procrastinate throughout my time at USC was playing League of Legends. As a follower of LCS, I have laughed, cried, and cheered as Faker and T1 won Worlds 3 years in a row.
PAID
Creative brief+headline
EARNED
Thought leadership
SHARED
Instagram & Blog
OWNED
Swot & Insights
*This site is not affiliated with the La-Z-Boy brand. All materials were made for academic purposes only.
